Why / Framing

Everyone at Easy Beauty does their best to make customers happy and ensure a satisfying experience: Customer satisfaction is Easy Beauty's top priority. The team always strives to help people to maximize their inner beauty.

Over the years, the corporate design has become increasingly more precise and more adapted, and the result is a halfway clear picture in terms of effect and message. In many places, there is still a lack of strength and convincing quality in the visual implementation of advertising materials.

My roles

• Creative Director
• Art Director
• Brand Strategist
• Corporate Designer
• UX Designer
• Web Designer

How / Challenge

Make it easier for customers to find the right treatment for their problems and optimize the website experience specifically for mobile users.

Create a higher conversion rate and for sure increase the bottom line.

What / Solution

Helping the company owners to gain clarity about the identity of the business, analysis of customer surveys, and user analysis of the website for the best possible solution to the problems.
Designing and developing a design manual, creating a »mobile-first« CMS Website, and designing further marketing materials.

Live Website:
easy-beauty.de

Learnings

It was exciting to see how Design Thinking can support completely new perspectives in small companies, with the consequences of significantly improved customer satisfaction and increased revenue.

When a website is designed for small screen sizes, the structural changes of information on larger devices can sometimes vary considerably, resulting in several different layouts and altered information orders.