How to create a Corporate Design in four days?
Client: the gärtnerplatz theatre, munich
Why / Framing
dasGærtner is a lively theatre in which performances are always versatile. The same applies to the brand as well. Due to a change of artistic director, a new corporate design is to be created for the Theater Gärtnerplatz in Munich. The new director aims to reach a somewhat younger audience.
In just one week …
- Creative Director
- Art Director
- Communication Designer
How / Challenge
As an experiment, I was to develop a Corporate Design with Visual Language, Typography, Stationary, and a Website. It should be finished in 7 days in total. 4 days of developing the design and 3 days to refine plus create the mockups and print media.
Due to the tight schedule, the work was very intensive, and I worked for about 12-14 hours a day, but nonetheless, it was exciting to see the results at the end of each day.
What / Solution
This corporate design offers enough freedom to fulfill all the requirements of the brand: In all media, at all contact points, for all customer experiences. The manual had to include a logo, typography, color scheme, visual language, and example mockups in different variations.
As a test, I adapted the Design Sprint for branding. I was surprised by how quickly you get good results! Especially the tight timeframes I set myself for individual tasks were conducive to the creation. With several iterations of this process, I can well imagine that you can achieve just as good a result as if you needed two or three times as long.