Boosting customer acquisition and retention of young digital natives

Animara™

Client: Zoo, Berlin

Why / Framing

As a child and later as a young adult, you like to spend your free time in the Zoo. In puberty (about 12-18 years) it is rather rare that teenagers want to visit a zoo. In this case, Animara™ should give assistance and solve the problem.

Existing digital possibilities, such as regular information Zoo apps, are too dull for the young adults, they would also need to read the information boards … Therefore they do not bring the success expected by the Zoo.

My role

  • Creative Director
  • Art Director
  • Brand Strategist
  • Product Designer
  • Experience Designer
  • UI Designer
  • Motion Designer
zoo app challange overview with a red parrot
Challange overview screen
a red squid compared to some red parrots in the animara zoo app berlin game
Clickthrough of an example game flow
challange answer ui design with red quid game
Question »right answer« state
animara app for berlin zoo logo and wordmark in green

How / Challenge

To develop an appealing solution for teenagers to emphasize the importance of flora and fauna of our planet, which they can get to know in the Zoo.

Like many other design projects, mobile application development is fairly complex as well. Especially if it's highly focused on problem-solving, for example, customer acquisition, retention, and activation.

The challenge was really to understand the target audience and design a digital solution to get them hooked.

What / Solution

Development of a high fidelity prototype and the strategy for the further growth of the app. This strategy also enables the Zoo to grow in the future.

In the beginning, I used Design Thinking to get a better understanding of the problem and target audience. The next step was to develop several possible solutions and conducted user testings.

In the end, some of the initial solutions were welcomed by the test group and even extended by their ideas. Which lead to the final prototype.

original map of the berlin zoo and animara in-game abstract map in gray with green destination point
Existing map of the Zoo Berlin on the left and the created in-game map on the right

Learnings

Especially during the development of the strategy, the book »Hacking Growth« was very instructive. Furthermore, I was able to learn the importance of a design system, as well as mastering »Sketch Symbols« during the creation of the process.

First unbelievably beautiful Wireframes on paper
First unbelievably beautiful Wireframes on paper
balint csizmaida moodboard for berliner zoo app
Moodboard for Animara App
Clickthrough of the different menu elements in the prototype of Animara Berlin Zoo App
Clickthrough of the different menu elements
clickthrough of second game with ostrich eggs and a timer plus animara beriln zoo map
Clickthrough of »wrong answer« state
registration process walktrough of the animara app
Clickthrough registration process

Development of an entertaining way of city marketing in virtual reality

Cerevall™ VR – Product / Experience design (Oculus go)

Increasing customer acquisition and retention for Berlin Zoo

Animara™ Zoo – Product  / Experience design

Transformation of university education with Virtual Reality

Jutiper University – Product / Experience design (htc vive)