Why / Framing
As a child and later as a young adult, you like to spend your free time in the Zoo. In puberty (about 12-18 years) it is rather rare that teenagers want to visit a zoo. In this case, Animara™ should give assistance and solve the problem.
Existing digital possibilities, such as regular information Zoo apps, are too dull for the young adults, they would also need to read the information boards … Therefore they do not bring the success expected by the Zoo.
- Creative Director
- Art Director
- Brand Strategist
- Product Designer
- Experience Designer
- UI Designer
- Motion Designer
How / Challenge
To develop an appealing solution for teenagers to emphasize the importance of flora and fauna of our planet, which they can get to know in the Zoo.
Like many other design projects, mobile application development is fairly complex as well. Especially if it's highly focused on problem-solving, for example, customer acquisition, retention, and activation.
The challenge was really to understand the target audience and design a digital solution to get them hooked.
What / Solution
Development of a high fidelity prototype and the strategy for the further growth of the app. This strategy also enables the Zoo to grow in the future.
In the beginning, I used Design Thinking to get a better understanding of the problem and target audience. The next step was to develop several possible solutions and conducted user testings.
In the end, some of the initial solutions were welcomed by the test group and even extended by their ideas. Which lead to the final prototype.